We specialise in website design and development. Based on the Sunshine Coast, our team utilises expertise in technology, design and marketing to produce websites that are built for business. Read more about our approach below: winning web design with the blue wrasse.
If you’re looking to create an online footprint for your brand, promote or sell products or services, build relationships or communicate information, we are here to help.
Every website project begins with a free consultation and quote. We believe this gives you a chance to meet our team and understand our approach.
Contact us to discuss your website today:
Sunshine Coast Web Design Services
Looking for some help with your web design? Just ask our team – we’re here to help. Here are some common types of tasks we’re helping our clients with:
We design and build new websites for businesses, organisations and individuals. Starting from one page websites and growing in scope as your business requires, talk to us about a new brand, ecommerce, or SEO website to suit your business. Read more about our approach below: winning web design with the blue wrasse.
How well do you understand the website options for your organisation? We help our clients to understand the pros and cons of different approaches, and design an approach that works for your business. Whether it’s a new website or strategising an existing website, we bring insight and experience to bear in decision-making.
Websites may require management in functionality, content or both. We provide a full range of management services, working independently or side-by-side with our clients. For more information, please visit website management.
Configuring Website Assets
Domain names, website hosting, email, content management systems and similar assets require correct operational configuration. Optimal configuration improves performance and limits problems relating to security and other functionalities.
Fixing & Changing Websites
We provide a free quote for fixing and modifying websites. From code to configuration, talk to us about improving the security, functionality and performance of your site today.
We provide SEO services to improve the presence of websites in search engines such as Google. This increases traffic to websites which creates more business opportunities. Learn more here.
Sunshine Coast Web Design Process
A website can help your business in a number of important ways. Some of them may surprise you. Our website design process has two key benefits – internal and external – which enhance the business in different ways.
Internal Website Benefits
The internal website benefits are the benefits that our clients receive through the design process. A well-designed website is well-informed, and in our consultations with our clients we help unpack their website and the role it will fill for their business. We provide solutions and strategies for common challenges for new businesses.
These are the internal benefits of working with our team on a web design project. We uncover missing pieces of the puzzle that you may have overlooked, promote evidence-based decision-making, and seek to avoid the pitfalls and obstacles that await uninformed choices.
External Website Benefits
The external benefits of web design by the Sunshine Coast’s Blue Wrasse are the benefits that a website creates. These range from promoting your brand and communicating information to making sales, bookings, appointments, and generating real business.
Business Website Requirements
Regardless of the website size, a successful business website should be purposeful, robust, flexible, scalable, branded and managed. A word on these important principes follows.
What’s a Purposeful Website?
A purposeful website is one designed to do a specific job / jobs. Websites can do many things, but if they don’t do anything well and with purpose, then sometimes it’s questionable if they’re even worth having. We help our clients orientate the purpose of their websites to serve their businesses.
A Website Should Be Robust
Robustness is about toughness. The online environment ever-changing. Technology, devices and trends are shifting and websites need to be hardy to survive over time. Robustness begins in the design and platform of the website and is sustained extends through its life by systematic maintenance.
A Website Should Be Flexible
In order to respond to changing business needs, websites need to be built with flexibility in mind. Shifts in the online environment, user behaviour and operational requirements require a suitably flexible website solution in order for the website to grow with the business.
A Website Should Be Scalable
Scalability is how much something can grow, without losing its integrity. Think about blowing up a balloon. It’s all good to a point, then.. POP! We can help you project the size and functionality of website you will need in the future, compared to the beginning of your business, and implement a suitable website system accordingly.
Incorporating the personality of your organisation into an asset like your website helps promote your business and provides a sense of credibility, organisation and efficiency. Our graphic-designed websites mean brand is infused in all aspects for a unified and powerful impression.
Management For Success
Websites need to be managed as they grow in size. Otherwise, they lose focus, clarity and functionality. We provide website management services and also help our clients keep on top of their websites. Every business is different, and approaches are tailored accordingly. For more information, please visit website management.
How We’re Different
At The Blue Wrasse, we have our own vision for web design.
We work closely with our clients to design the right website for their business. Sometimes, a website isn’t even the right step for a business to make. In fact, it can be a poor choice for a business that hasn’t yet established its purpose. Is your business ready for a website?
Our website solutions are tailor-made to suit your business. We can help you with important decisions and actions including:
- Selecting a website platform
- Acquiring domain name/s
- Building content (text, images, videos)
- Establishing brand & position
- Selecting & implementing website functionality
- Configuring critical assets
Talk to our team. We provide a free consultation where we can listen to your objectives and then provide a solution for your specific requirements.
Our Clients & Industries
We work with clients across a variety of industries including health, retail, ecommerce, industrial, construction, entertainment, events, legal, cafes and beauty. There are no constraints on the type of industries we work with, as long as they are ethical enterprises.
Our specialisation is bringing together Technology, Design and Marketing to create online initiatives that help businesses achieve their objectives.
Multi Industry Expertise
Because we work with clients across so many different industries, we bring a breadth of knowledge and experience to our website projects. Information from seperate enterprises frequently overlaps, despite being unrelated. This enables us to inform our clients as well as promote initiatives that have been tried and tested before.
Sunshine Coast Web Design Services
We work with a variety of different Australian businesses and bring a solid body of experience to our new projects. Our websites generally represent small-to-medium enterprises, organisations and sole-traders. Our approach is brand-focused, with functionality specific to suit requirements. Our clients receive excellent support customer service to assist with their online, communication, marketing and business initiatives.
- Web Design
- Web Hosting
- Ecommerce Websites
- Website Integration
- Custom Websites
- Shopify Websites
- WordPress Websites
- Email Configuration
- Domain Names
- Web Management
- Website branding
Winning Web Design with The Blue Wrasse
A website can fill many roles for a business. Just as the right website can empower and strengthen, an ill-conceived implementation can detract from and weaken the business. We’re here to to help connect you with the right website for your business.
We do this by combining expertise in technology, design and marketing. Here’s how it works.
We work with a variety of different website platforms and technologies. This means we can step in and take care of coding and configuration requirements to achieve sophisticated results in presenting and displaying information. We can also sidestep obstacles thrown up by simplified interfaces and customise systems to achieve new and exciting functionalities.
We believe everything should look great! Using graphic design in a website helps us to create engaging content that is easy to digest on different devices. It also enables us to approach your website from a brand point-of-view, ensuring the strength of your brand shines through your messages and information.
We help our clients to market their businesses and products and services. We include the marketing perspective in our design decisions to help get the right results for your business. We clarify objectives and implement initiatives based on evidence and purpose.
Is your website configured properly? Performance and security go hand-in-hand with a well-configured website. We help our clients configure their websites for performance, SEO, security, and to make sure the website is working properly!
With configuration, the micro matters – one incorrect setting could result in a chain effect. In terms of the types of configurations that are necessary, here is a handy rule of thumb – if it’s digital, it needs to be configured! No matter how simplified any system is (for example, Facebook) there is a depth of configuration options available that make a difference to how things work, appear, and interact. Common types of configuration we help our clients with include:
- Domain Names
- Email Setup
- Device Setup
- SEO Configuration
- Content Configuration
- Social Media
A Little Configuration
Working with more complex systems may require more configuration and its here that experience plays a big part. A ‘little configuration’ can be a dangerous thing. As mentioned wisely by Pope, “A little learning is a dang’rous thing; Drink deep, or taste not the Pierian spring” – it’s possible, in fact likely to make something work – without understanding what is it not doing, or how it is not working. Configuration should be done thoroughly and properly by an experienced team.
The consequences of incorrect configuration range from the benign to the severe. Minor types of misconfiguration may slow performance slightly, or restrict the website’s presence in search engines. Severe misconfiguration may result in a loss of functionality or create vulnerabilities that leave you open to exploitation. Having a website is great for your business, but not so much if the website is exposing you to unnecessary risks.
Dynamic Website Content
Dynamic website content is content that appears according to pre-determined criteria. We use dynamic content to improve user experience, to promote the context, relevance and functionality of pages, and for SEO purposes.
Responsive Website Design
Responsive websites are a popular solution to delivering website content for an optimised result when websites are viewed on different devices. Differences in screen sizes, resolutions, and the technical ability of modern devices are addressed by responsive solutions, which modify the presentation of information to suit the device being used.
In the 90’s there was no need for responsive websites – the default was to view the internet by desktop computer, with the luxury of a large, landscape rectangular viewing portal. However, as internet-accessing mobile phones began to proliferate around 2007, a new demand was imposed on the delivery of websites – the old static approach was no longer a viable solution.
Dealing with information in a fluid format has complexities – especially around images, videos, handling denser clusters of information such as forms, CMS, and integrating non-compatible external functionalities into responsive sites. Furthermore, the responsive aspect does not only relate to aesthetics but also performance – how well the solution functions.
The responsive option isn’t the only solution, but is convenient and practical for many common purposes. There’s some more reading on this topic at Google.
Pacing with Change
A common challenge for modern businesses is keeping up with change. Pacing the extent new functionalities are assimilated into your business systems, especially your website, is a genuine modern challenge. We help our clients evaluate these types of decisions. There’s more information on this topic in this article: Pacing Change in Business Systems.
The attributes that go into making a successful website extend beyond the website itself; the actual site is only one part of many moving pieces. We strive to design websites for our clients that are linked into necessary resources to ensure their optimal performance.
This is often extended to custom inclusions for specific client needs, and includes both functionality (booking systems, communication systems) and marketing initiatives (social media, automation).
Examples of Integrations
Some recent examples of integrations that have benefited our clients:
- Mail Chimp newsletter subscriptions through website
- Social Media Integration
- Booking System implementation
- Appointment Creation Solutions
- Hosted video integration
- Ecommerce Integration
All work that is customised to suit the requirements of our clients.
An integral part of our work is creating content for websites. You can learn more about content creation here. Website content should be purposeful and add value to the experience of using the website. It’s especially useful for SEO, where website pages are listed based on their relevance for particular searches. The amount, type and style of content should be optimally configured for the balance between the websites objectives and the audiences needs.