Social media provides a number of great communication and marketing opportunities for businesses. But there are many to choose from, and only so many hours in the day. What is the best social media for your business?
Common purposes of incorporating social media into a business communications network include communications, advertising, promoting, marketing, community building and SEO, to name a few.
Usually there is some cross-over between all of the above.
Knowing Your Purpose
Selecting social media for your business is not a superficial choice. What’s really important, as with any decision, is to make it to suit your business – in other words, to make it for the right reason.
Because using social media eats up resources such as time and money, the way it is used and the results its use achieves need to be watched carefully. In order to figure out which social media to use, it’s very important to take a step back and ensure you understand the purpose of your business first.
Knowing the purpose of your business will help guide choices like these.
Social media is, amongst other things, one of the best ways to waste time known to humankind – time you could be using to build your business.
Some decisions seem like no-brainers, either because they’ve been done before or because everyone else is doing them. If you want to be innovative, you may need to take a step back and consider the available options in the context of your business objectives.
It could mean the difference between you and your competition.
Being audience-centric means making decisions based on your audience. With any marketing, it’s important to understand where your audience is to ensure your message gets across, and social media is no different.
If your prospective customers are all on snapchat, your attempts to build a facebook community may prove a waste of time. Because niche media users define themselves by their opposition to mainstream media types, communicating with niche channels may be more beneficial to your business.
Take a look at this interesting list to get some ideas: 91 Leading Social Networks.
Depending on your website platform, your preferred social media may have integration advantages or disadvantages. It’s worth taking the time to understand how your social media will work in with the rest of your business. This is especially true if you’re looking to do ecommerce on social media.
Is there a way to publish content in multiple places, in one move? If there is, it’s going to save you a lot of time! The same goes for selling through social media. There are opportunities to promote products through multiple channels from one inventory – reaching more customers and reducing management time, if implemented well.
Social media is many things and using it well means you understand the expectations that its audience bring. Aligning this with your business in a meaningful way is an art form, and can mean increased prominence and sales.