Business Marketing and Communication is our forte at the Blue Wrasse. We specialise in helping our clients create and delivery mission-critical messaging in print and digital media. Our Sunshine Coast team is here to help – contact us for help with your business communication. We specialise in:
- Creating Content
- Managing Channels
- Improving Engagement
- Print & Digital Media
- Website Design
- Constructing re-usable resources
It’s a cluttered world – there isn’t a lot of time to communicate important information!
How we can help
We help our clients by working with them to deliver initiatives to help with their business communication. The extent and type of assistance that we provide depends on the project. Sometimes we help out by creating or organising copy, handling graphics, or managing multi-channel, integrated communication initiatives. Whether we’re creating content, managing the logistics of messaging, or reporting on performance, our clients benefit by getting an added edge to their business communication capacity.
Types of Business Communication
There are many different types of communication, but here is a broad categorisation: Internal vs External comms.
Internal communication is the communication that happens inside your business. For example, between you and your staff, or you and your suppliers, or other people that work with you to enable the provision of your services. Internal communication is no less important than external communication because it follows that a sloppy approach to any aspect of your business will retrieve a sloppy result. Furthermore, the nature of business is that documents and details become a legal legacy to your efficiency. If you need to track down tax documents or memos, the introduction of a document management system and appropriately designed documents can greatly improve your chances of doing so rapidly and well.
External communication – communicating beyond your business, with your customers, stakeholders, competitors, communicating your brand, marketing initiatives, advertising, etc – needs to be done well and has a lot to do with having a great brand. Knowing and understanding your brand is the same thing as knowing who you are, as a business. Knowing who you are enables you to communicate with everybody you need to in the right way.
Apart from having a great brand, successfully communicating your ideas to the outside world requires an organised, creative, and diligent approach. (That’s where we come in!). We help our clients cut through the noise and produce initiatives for their business that work.
Marketing Your Business
Marketing is the process of investing resources in the promotion of your business. It encompasses promotions, SEO, advertising, social media, email, and so on – it is a process. We help our clients market their businesses through the application of graphic design, content creation, brand management, and creativity to design and implement winning marketing strategies to suit objectives and budgets. We handle the production of both print and digital media, so if your campaign is multi-channel we can support all aspects.
Furthermore, we can report on performance and build an understanding of ROI and what’s working well for your business.
A website is both a communication tool and part of a communication framework. The way that this framework is constructed depends on your business requirements, but needs to be sustainable, manageable, and obviously provide a good ROI. Websites can perform a sophisticated range of communication tasks, from communicating brand, incorporating / reproducing other channels, capturing feedback, signing up to lists / newsletters, selling products – the list goes on and on. A successful web design is a project that will put together the capabilities with your requirements into a cohesive package.
Event communication deserves a special mention because organising and delivering a successful event is all about communication. There is a sales aspect, an information aspect, ticketing and reservations, and follow-ups that need to be done as well. Contingencies need to be planned and channels established for this if required. A successful communication strategy is the backbone of any successful event.
We support businesses by providing services across a range of communication mediums including websites, social media, print media, and email. This includes all aspects of communication including concepts, messaging, producing copy, handling images, web design, managing audience groups and lists, sending messages and collating message-related reporting information.