Content is king. On this page, learn about our high-performance content programme, and how we utilise it to help our clients achieve their business objectives.
Whether it’s words, images, concepts, or a combination, content creates engagement, produces sales, and empowers brand.
We help our clients create and manage content that gets the job done.
If you’re looking for content, our team is here to help with:
- Innovative Concepts
- Concept Writing
- Strategic Content Production
- Multi-media Deployment
- Print & Digital capacity
- Brand integration
Talk to us about the content you need for your business today!
High Performance Content
Definition: Designed to be delivered by an optimal method towards a known objective.
We believe all business content should be created with the high-performance mindset. This mindset helps us to reduce clutter, clarify messages, improve engagement, and get better results.
The approach is always underpinned by a strict understanding of the purpose of the initiative.
At the Blue Wrasse, we help our clients by crafting messages that range from one word (Business names, domain names, taglines) to websites and brands brimming with engaging content.
What Can Content Do For My Business?
Content connects. It gives a reason for a relationship. What’s included is as important as what’s excluded. Content should be crafted for rhythm, balance, and engagement. Creating relevant content provides leverage for objectives – connecting, communicating, selling, promoting.
We help our clients by working together with them on content initiatives, or providing independent project assistance.
Common undertakings include:
- Copy writing
- Proof Reading
- Graphic Design
- Image Optimisation
- Video Editing
Equally important to content creation is content configuration – providing the right content to the right systems, in the right way.
An example is in regards to Search Engine Optimisation (SEO). In this field, the nature of language changes – it must be stylised and configured to seek compatibility with expectations created by different relevant systems.
Content Types We Work With
Content creation can be broad or extremely specialised. We work in a niche that is optimised for Small to Medium Enterprises to connect with their audiences. This type of content includes:
Copy (Text, or Words) Content
Copy (or words) are usually part of any communication. However, the importance of words is also reflected in the impact of their mis-use. Overly cumbersome text may deter readers and key messages may miss their mark. Confusing or contradictory messages may also lose their effect.
Multi-channel delivery of messaging needs to be managed, as does messaging for different sub-audiences within the main group.
Graphic / Image Content
Graphics and images are extremely important. As the saying goes, a picture tells a thousand words – but more importantly, pictures make information more digestible and engaging. Our work with images includes everything from concepts, creation, optimisation, photography, editing and management to deployment in print and digital media.
With the meteoric popularity of video, accessibility of video editing software and management options, this once pro-only domain is now very much in the hands of everyday marketers. Like any initiative, it needs to be weighed against criteria including performance, engagement, management, longevity, accessibility, and ROI.
Content Delivery Methods
We deliver content in a variety of ways. Just as Bill Gates said “Content is King”, Marshall Mclhuhan said, “The Medium is the Message”. How content is delivered is equally important to what content is delivered. We use the following methods to disseminate and measure content delivery:
Email continues to be a relevant way to broadcast messages. We use Mail Chimp to enable large information broadcasts for our clients.
Social media is easier to use than it is to use it strategically. The role of social media in communication depends on the business, industry and audience. Popular methods include facebook and instagram.
Although Youtube is part of social media, it deserves a special mention because of its viability within the Google Suite and its specialisation in video.
The configuration and deployment of content by website is our speciality.
It’s not dead! Print media has a valid role to play in many businesses. We support this with design and printing service.
Content and SEO
Content creation plays an important role in SEO (Search Engine Optimisation). To achieve an SEO result (in other words, being found in targeted search engine result pages such as Google or Bing) the right type of content needs to be used and managed. SEO content needs to be the right content, delivered in the right way. SEO is competitive because everybody wants to be in position #1 – that’s where business happens. Learn more about our SEO services here.