Content Creation for business – whether it’s words, images, concepts, or a combination of all, we help our clients create and manage the content that they need for their business, marketing and online communication. A vital part of content creation is words – or copy – the management of written resources.
Words – you’ve got to love them. Where would be be without words? Actually, it would be a reasonably simple existence of agrarian lifestyle with grunting and almost limitless benefits for mental wellbeing – although the decreased life expectancy would take it’s toll on morale. However, for now we have words and they should be managed properly – especially when they’re being used to communicate vital business or brand information. At the Blue Wrasse, we help our clients by crafting words and messages from the very short – for example a business name, domain name or tagline – to longer sections such as brochures, documents, booklets or corporate packages. Would you like some help with your words?
Words are Weapons
We all have access to words but they are weapons when they’re not used well. Meanings can be lost or misinterpreted, intentions misunderstood. You can’t afford to be sending out unclear messaging when you are in business. This is when they do the most harm – especially if you’re doing strategic marketing or managing an event. Everything needs to be right every time.
Working with Words
When we work with words for our clients, we There is always a strong focus on message clarity as well as language appropriateness, tone and level. Not giving due attention to these areas means that messages fail in their purpose, regardless of the good intentions behind them.
The medium is the message and the medium / channel needs to be taken into consideration for the delivery of your message. What works for email may not work for social media. Words play a big part in this process – ensuring that message is suitable for the way that it is delivered. This means that messages (and this applies to visuals too, such as graphics and images) need to be designed with a view for use in multiple channels with their own requirements.
Never is word selection and usage more important than in the composition of text for a website with SEO objectives. Here the nature of language changes – language must be somewhat stylised to seek compatibility with expectations created by the medium. Writing for websites is specialised work, if they are to succeed in a competitive environment.