Organising Content – the text, images, video, and graphics that are assembled for a particular purpose – is something we frequently work with. Whether it’s achieving an SEO goal, creating a brand, or organising the messaging for a marketing initiative, we have the tools (adobe creative suite) and the experience across print and digital media to bring something extra to the delivery of content for our clients. Talk to us today, and we can help you get things in order.
Types of Content
We work with our clients on a variety of different content types. Here are some examples:
Copy (or words) form an important part of just about any production. It’s safe to say: there will be words! However, the importance of words is also reflected in the impact of their mis-use. Overly cumbersome text may deter readers and key messages may miss their mark. Confusing or contradictory messages may also lose their effect. Multi-channel delivery of messaging needs to be managed, as does messaging for different sub-audiences within the main group.
Graphics are also very important for a variety of reasons, but the main one is engagement. Graphics can make content more engaging and digestible. The application of graphic design principles can greatly improve messaging, even if only applied to the aesthetics of the text itself. A dense, dark jumble of closely-set text can be enlivened with light and space, and made greatly more appealing. The greater challenge is always working within the limitations of the space available – and turning these into advantages for the design.
Images are another great way to increase the communicability of content. They will need to be optimised, edited, and managed. There are special considerations for images when working in print and digital media that need to be taken into account.
Video is on the rise – get on board. A powerful way to communicate brand and ideas, but easy to get wrong, and can be difficult to manage. We can help you capture good-quality video and organise it for optimal presentation online or elsewhere.
We’re here to help our clients organise, manage, and utilise content for their particular purposes. If you need some help with this, just get in touch with us to find out how – today.