Website content can be static or dynamic. This distinction is defined by the behaviour of the content. A static web-page serves up the same content every time. A dynamic web page serves up content ‘on-the-fly’ – assembling and presenting content relevant to the page being viewed, or in response to changes in different types of website content. This enables the presentation of contextual or relevant information to improve the experience of the website user, or create different functionality or SEO opportunities.
The way content is used on a website should be in response to the purposes of the web-page and the website. Both static and dynamic content have a purpose and a use. When we work with our clients on web design it is always with a view to ensuring the most appropriate platform and configuration to suit their needs.
Static website content is content that does not change. This means every time you go to the web-page, it displays the same content as last time (unless it has been manually updated). This type of content is useful for parts of a website that don’t change much, or websites that don’t change too much. A key consideration in designing website business systems is to avoid over-reaching – using functionality that is suited to the project at hand – and a great approach is to use a potentially dynamic CMS like WordPress to serve up static content – knowing that it can incorporate dynamic content too, if required.
Dynamic web content
Web content can be used to construct a more meaningful experience for website users by delivering content that is relevant to page views or searches. For instance, if you are on a news website and have just read an article about panda bears, then other articles about pandas might be served to you dynamically, as you have expressed an interest in that topic. It goes to follow that related or similar topics may also be of interest to you.