In recent times, we have been working with our clients towards improving the non-website aspects of their business’s representation on Google. A well configured website is only half the battle fought these days – a proper Google Business Setup also needs to be configured and deployed. Why? Google is a pretty savvy interpreter of information. It needs to be, because it turns over a huge volume of searches and delivers massive amounts of results every instant. In order to be more efficient, Google presents summarised results for searches, and these summarised results are the topic of this page.
A Google Business Setup Example
A search for “Fishing Supplies Brisbane” yields at the top of the page these results:
If I were looking for fishing supplies in Brisbane, I wouldn’t need to go looking for websites. The results are right here.
Another Case Study
By the same token, if I look up a specific business, there is an opportunity to get some information about a business – again without going into their website. I can learn a lot about a business from this – enough to decide if I want to talk to them or not!
Types of information presented
The information that can be presented in Google Business Setup include images, directions, maps, business hours, addresses, emails, websites, phone numbers. This is all mission critical stuff. Google may assemble and present this information automatically, but what if they get it wrong? What if your business moves addresses? Changes ownership? Gets an additional location? This is a common issue these days.
We can help you take control of your Google Business Setup. If you need to change or update the information Google uses to represent your business, get in touch with us and we will rapidly map out a solution for you.