Branding your business (creating an identity, or personality, for your business) creates a position of strength and clarity from which to pursue your business objectives. We provide a complete business branding service. Just as no two brands are the same, our service is customised to suit your specific requirements. We help our clients:
- Present professionally
- Achieve credibility
- Increase sales
- Clarify their objectives
- Define their audiences
- Define their point of difference
- Design & produce print & digital brand material
Where does a brand begin? We offer a free consultation where we discuss your project and create a solution to suit your budget and requirements.
It doesn’t have to be complicated, but it does have to be done well, and we can help. Contact us to discuss your brand here, and we’ll organise a time that suits to discuss your business.
What is a Brand?
A brand is the name given to the identity of a business. It’s like a personality for the business. When people encounter the brand, they respond to it. The idea in designing a brand is to define this response in order to strengthen the business.
The process of creating a brand includes developing an understanding of the business, its operating environment and its customers, and applying creative design principles to build a solution that is visual as well as conceptual.
Is a Logo a Brand?
The relationship between a logo and a brand is interesting. Generally, a brand is larger than a logo – without the logo present, the brand still exists. However, because a logo’s purpose is to represent the brand completely, a logo effectively becomes the brand it is representing.
Benefits of Brand Development
The greatest benefit of proper brand development is internal, not external. Because the brand development process includes a clarification of “Who” the business is, it also strengthens both understanding of the purpose of the business as well as the ability to communicate this purpose.