How do you migrate a website? Migrating websites can be challenging – there are also different kinds of migrations too. We look at website migration as a project – not an action. The difference is that instead of leaping in and migrating we carefully review the situation and circumstances, to design an action plan for the project. It’s important to understand what your website depends on, and what depends on your website (and hosting) before changing platforms or providers. Otherwise, there may be an unpleasant surprise after the migration – a loss of SEO or critical functionality.
Established Online Attributes
A website is not only a website, insofar as a website can be considered as a tangible “thing” – a collection of files, a database, images, text. A website also has the quality of (in some degree) being established online and understood by humans and robots alike as a particular type of website. It has a profile, it has a presence. It is referred to in certain ways and for specific things. This quality can not be produced independently of the time required to create these attributes. You can’t buy them, and you can’t make them, at least not immediately. These qualities become a website’s greatest asset. Migrating a website needs to be done with a view to maintaining these qualities, and transferring them to the new version of the site – whether it’s on new hosting or a new platform.
Depending on the type of website transfer, the domain name for the site may need to be reconfigured. This needs to be done with a view to ensuring existing functionality is maintained – especially if email is linked to the domain name.
Any platform comes with pros and cons. These need to be recognised and utilised. Taking advantage of native benefits is essential – identifying and understanding them leads to new efficiencies in design process. The migration can involve moving to a new hosting service or a self-hosted platform. This needs to be managed efficiently. Furthermore, new opportunities that are created by the move need to be taken advantage of – just as newly incompatible existing systems and integrations need to be revised.
How do you migrate a website?
Migrating a website is something our team can help you with. Your web design, maintenance and development matters and we can talk to you about what’s involved and make a plan to suit your business. Talk to our team today!