In the ever-expanding range of options available to assist business marketing and communication processes, it needs to be noted that not every new initiative (no matter how enticing or wonderful) can possibly be implemented. Because systems need to work together, after a point changing one aspect may not be worthwhile, in terms of the effect the change may have on all related aspects. Suffice to say, what is put in place needs to be functional and sustainable. Therefore it is better to talk in terms of “integration” rather than “implementation”, with the recognition of fundamental process overlaps being at the core of any new initiative.
We help our clients integrate new and existing resources to create new opportunities that they may not otherwise have time to explore and implement.
Examples of Integrations
Some recent examples of integrations that have benefited our clients include allowing website users to subscribe to a Mail Chimp list in anticipation of managing them as a future communication group; integrating social media output into a website; handling video resources and deploying them into different channels; bringing ecommerce capacity into a Facebook page for direct sales; integrated marketing campaigns including print, digital, and video resources. The work that we produce is customised to suit the requirements of our clients.
Integrated Website Design
The work we do on website design is by necessity always integrated. The attributes that go into making a successful website extend beyond the website itself; the actual site is only one part of many moving pieces. We strive to design websites for our clients that are linked into necessary digital resources to ensure their optimal performance.
In addition to the idea of integration (as a verb) integrated thinking is included in any of our endeavours. How will things work with the existing framework? We bring great benefits to our clients with even the smallest implementation because we can help them to understand the bigger picture.