Measuring the performance of any business marketing, advertising or promotional initiatives is important so that you can understand the value of the initiative. This helps planning the direction of future initiatives. Keeping track of what you’re doing can help to achieve this. Whether it’s a print campaign, a social media campaign, an SEO campaign, an email marketing campaign, or a combination – monitoring and measuring engagement, subscription, sales, likes, tickets, enquiries, or any number of other metrics puts things into perspective. We work with our clients to set up reporting for their campaigns to progressively improve the efficiency of marketing endeavours, for their own audience.
Keeping Track – SEO
In the case of web design, SEO (Search Engine Optimisation) requires monitoring and measuring – achievements are relative to the ever-changing competitive landscape. Otherwise, resources (that could be used in any number of ways) are being allocated into a subjective black hole. We believe that if the purpose of the work is to improve the profile of a website, then the results should be demonstrable.
ROI & Keeping Track
ROI (Return on Investment) is important when you’re running any kind of business. Your marketing budget needs to be used wisely and progressively, and keeping track of performance can help to achieve this. It’s also important to note that value may not be a dollar figure. There are many different types of value that can benefit your business. Sometimes it’s just about making the right connection with someone – something more valuable than any financial return.
When we work with our clients on implementing a marketing, advertising, or communication initiative, we help them to understand the value of the investment by monitoring the performance and providing feedback to enable a shared understanding of the value of the endeavour.