A letterbox drop is a method of communicating information to a wide variety of people in a particular geographical area. It is a relatively inexpensive type of marketing method that is more suitable for some types of business than others, and may be best incorporated into a wider marketing strategy. We work with our clients to design and produce marketing strategies for their businesses, so if you’re considering a letterbox drop for your business, talk to our team today.
Would you like to advertise your business by a letterbox drop? Talk to our team and we can help you out. A successful letterbox drop involves the following steps and information:
Letterbox dropping is a numbers game – for a high volume of letterboxes dropped, expect a relatively low response. Depending on what you’re offering, remember that of all the letters you drop, many will not be looked at; of those that are, many will not be relevant; of those that are relevant, for many there will not be a current need. Therefore, to actually drive some business, it’s important to remember that a high volume of letters must be dropped.
A letterbox drop can be used as a standalone approach, or integrated into a wider marketing strategy. The latter is a more effective approach, because there is more momentum associated with what you’re trying to communicate. To expand the impact, you could also run a social media or online campaign simultaneously.
How we can help
We can help get your letterbox drop happening in the following ways, as required:
a) Campaign Design
b) Audience Identification
c) Letterbox Drop Design
e) Delivery / Dissemination