Email is a great way to communicate – however, there are different types of email, and depending on the type of email you are sending, it may be worth considering incorporating a different approach in addition to to your normal email client (outlook, mac mail, etc) to provide you with a wider range of communication possibilities. The topic of interest here today is Mail Chimp – it’s third party software which can be easily integrated into your workflow to supercharge communication possibilities for your business. Mail Chimp can also be integrated with your website design in a number of ways, enabling the collection of information, management of newsletters and other features too. We work with our clients to incorporate Mail Chimp into their workflows – contact us to find out more!
Types of emails that Mail Chimp is great for
Mail Chimp has a few distinct advantages over your normal emails that become really apparent when you’re looking at sending emails to large groups, or emails that require graphical presentation beyond simple text and images. Mail Chimp helps you manage lists of recipients, enabling you to not only manage different audiences for your emails, but also to keep track of email performance as you send them out. When you need a nicely formatted email, Mail Chimp enables you to achieve graphical compositions similar to web-pages – you can create engaging content complete with images, graphics, branding, information and links to approach websites or other online actions.
Incorporating the benefits of Mail Chimp
Mail Chimp can be used seamlessly for these types of emails in addition to your existing email system – when you send out an email through Mail Chimp, it comes from your email address, and all replies to the email go to an address of your choosing. This way, you can stay on top of things and ensure a closed communication loop for your emails. However Mail Chimp’s benefits extend beyond actual emailing to a wide variety of communication possibilities, in both directions; for instance, it can be used as part of your website to enable visitors to subscribe to a list, in anticipation of a future action. (We put this together for a client recently, enabling website visitors to sign up to a mailing list for the following year, so they could be contacted at that time and managed for enrolments for that year).
How we can help with your email campaigns
At the Blue Wrasse, we help our clients conceive, compile, and deploy Mail Chimp email campaigns. If you’re looking for help with your Mail Chimp, contact our Sunshine Coast team today.
We can help with Mail Chimp campaigns in a number of ways that can improve your communication endeavours. Our services include graphic design, content creation and organisation, web design and we’re experienced in compiling and delivering messages across multiple channels, and guiding traffic to functional destinations – for example SEO or a complimentary communication purpose.
When our team gets on board, we can help you craft your message so that it presents optimally; proof-read it, so that it’s professional; incorporate images and graphics, so it’s engaging; plan call-to-actions or other initiatives, so it’s purposeful. Because we’re experienced, we can also help you avoid common mistakes and get a great result from your email.