Are you looking for an SEO (Search Engine Optimisation) company on the Sunshine Coast? We work with our clients to implement SEO initiatives that improve the presence of their website in search engine results. Across a variety of industries, we are driving business, making sales, creating awareness, making connections and promoting brands.
SEO is a long-term investment in your business that pays dividends. Get started today by getting in touch – we will discuss your objectives with you and help get your SEO campaign up and running.
SEO Sunshine Coast
The Sunshine Coast is rapidly becoming the home of digital innovation Queensland. SEO is important on the Sunshine Coast because in business, every connection matters. SEO considerations underpin our website design decisions because our clients need to be found, and in business, every connection matters.
With the large number of people using search engines like Google to source products and services, incorporating an SEO strategy into your marketing is a great way to get ahead.
We offer a free consultation and quote for our SEO clients – Contact us to discuss your SEO marketing requirements today:
SEO Services Sunshine Coast
We recognise that every business is different, and tailor our SEO services accordingly. That means we talk to you and determine what you’d like to achieve for your business. We then implement changes to your website or incorporate strategies into your new website design to help you achieve your goals. Our Sunshine Coast SEO services include:
Hang on, What is SEO, Anyway?
SEO stands for Search Engine Optimisation. It’s really just another form of business marketing – the purpose of it is to increase the prominence of your brand or products, specifically for people who are searching for them, in search engines like Google.
The optimisation refers to the process of continually improving websites towards defined goals. It’s a powerful type of marketing because it enables you to position your business in direct response to people seeking services like the ones that you offer.
In this example, you can see how we have applied SEO to this website to improve it’s performance. Prior to this campaign beginning, the website wasn’t making a particularly strong online footprint. We implemented initiatives that improved the impressions (number of times the website is ‘seen’ in search engines) and subsequently the number of clicks increased (number of times the links are clicked and people visit the website. By increasing the traffic to the website, we are able to help website visitors connect with products and services relevant to their interests.
What Are The Benefits of SEO?
The benefits of an SEO campaign are defined by your business or organisational objectives. You can increase the presence of your brand, advertise products or services, connect with people, build relationships, and establish expertise. The whole point of SEO is to give your business or organisation an advantage against your competitors in your industry.
No matter how good your business, products or services are, they’re worth nothing if nobody knows about them. SEO is one method that can be utilised to increase awareness and connect with people online. In the context of this example, we’d like this website page to be found for people searching for “SEO Sunshine Coast”, and a variety of similar terms (called Keywords) to tell people about our SEO services.
Signs of a Good SEO Company
A good SEO company will work closely with you to achieve mutually agreed goals that are helpful for your business. SEO is a type of marketing, and like any other business marketing should be results orientated.
SEO is evidence-based, but the statistics don’t help much if the phone isn’t ringing. We help our clients to align their SEO marketing with suitable objectives for their business. For example, booking an order, making an appointment, or joining a list. By driving traffic through to websites with clear calls to action, we create business opportunities for our clients.
Do I Need SEO?
Do you need SEO? If you want to connect with new customers in a competitive marketplace, you will need to consider how you’re going to stand out. If you have a website, SEO is should be part of the conversation.
Every initiative you undertake to promote your business takes time, money, and expertise, or a combination of these. It’s important to be aware of what you get back for your efforts (ROI or Return on Investment). Otherwise, your investment can be easily wasted. A website is a powerful tool, but it’s no good if it can’t be found in relation to people searching for your services, or if your competitors are easier to find than you are.
What’s the use of SEO to my Business?
A business or organisation needs many things to be successful. A general goal is to connect with potential customers or audiences who have a need for your services. Without customers, a business has no chance of success no matter how good its services are. In a competitive industry, marketing your business is necessary to help connect with new customers. SEO is an important way to make this connection because of the potentially large number of customers you can connect with through popular search engines. Through search optimisation, the prominence of your business can be increased and important relationships can be established with customers seeking your services.
How do you do SEO?
SEO is an interesting field with many aspects. These range from basic configuration of information to the strategic, systematic pursuit of objectives through evidence-based methods. Our methods are constantly evolving to keep up to date with the evolution of search engines, devices, technology, and business requirements. What works for one business will not necessarily work for another, to the same degree, because of all of the different variables involved.
Our approach is customised accordingly, with goals designed to suit your business needs. Because we also provide services in website design, graphic design, brand and business marketing, we offer a multi-dimensional approach to the promotion of businesses in the online space.
Like any promotional campaign, it’s important to be able to measure the value of your initiatives. Keeping track of what you’re doing can help to achieve this. Whether it’s a print campaign, a social media campaign, an SEO campaign, an email marketing campaign, or a combination – monitoring and measuring engagement, subscription, sales, likes, tickets, enquiries, or any number of other metrics puts things into perspective. We work with you to establish reporting for campaigns. This demonstrates the achievements of a given campaign, and enables it to be fine-tuned for future promotions, if required.
How Much Does SEO Cost?
Our SEO services begin at $300 / month and are customised to your specific business needs. The cost, time and approach depend on variables such as:
- The SEO goal/s
- The business & its products and services
- The industry
- The competition
- The audience.
We are an ethical enterprise and provide a reasonably-priced service. Perhaps the greatest value we bring to our clients is the ability to work with them strategically. We bring together the aesthetics, concepts, content and functionality of online business systems and work with you to deliver optimal results.
What are the alternatives to SEO?
Search Engine Optimisation is an avenue for increasing the footprint of your business or organisation. Depending on your type of business, it may be a useful method of promotion. It’s not the only way you can promote your services.
There are numerous different possibilities available – for example, print media (e.g. brochures), social media, or other online advertising methods such as Google Adwords. Generally, a successful promotion campaign is a combination initiatives. The great thing about SEO is that it has an ongoing existence. While other initiatives such as Adwords cease to benefit you after they’re turned off, SEO continues to benefit after successful implementation has been achieved.
What’s the Difference Between SEO & SEM?
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are sometimes used interchangeably and have a couple of things in common. However, they’re different concepts.
Both SEO and SEM are concerned with improving the presence of websites in search engine rankings. However, SEM is a broader term and can be considered the umbrella under which SEO sits. SEM approaches may include a variety of methods, of which SEO is just one.
When you’re doing SEO, you’re also doing SEM, but when you’re doing SEM, you may not be doing SEO.
SEO Marketing Sunshine Coast
For any Sunshine Coast business, marketing is an essential consideration. Highly seasonal and competitive, the Sunshine Coast has limited audiences for many services.
With this in mind, marketing your business becomes a priority. Without anybody knowing who you are and what you do, your competitors will be taking the work and the momentum that it creates.
Because SEO marketing specifically improves the presence of your business in relation to searches for your services, you can become synonymous with the delivery of those services in a particular geography.
SEO Web Design
Web design and SEO go hand in hand. In the quest for an optimal user experience, the design and functionality of a website are really important, especially when large amounts of information are being handled across varied devices, as is the modern way.
A great solution is SEO website design, or designing a website from the point of view of its SEO requirements. We’re doing this to great effect for our clients. By starting with them from scratch, we’re helping them build formidable online presences which combine technology and brand to empower their businesses via SEO.
When Google first created their search engine, the purpose was to provide useful information to people looking for it. A search for “Sunshine Coast SEO Services” in Google would reveal all listings that the machine logic determined were relevant. Depending on the search topic, and with the exponential rise in the available listings, responses rapidly became gigantic.
At this time, a search for “Sunshine Coast SEO Services” reveals roughly 2,260,000 results.
The ones that everybody likes to talk about are Page 1 results – these are the ones that you see first, and the ones that searchers are more likely to click through to take an action in response to your listing. However, before pages can be elevated to page 1, they need to be improved. Progress is measured in clicks, impressions, click-through-rate, and position. Here’s what these terms mean:
Clicks is the number of times a link is clicked. A click means that somebody has searched (again, using the example “Sunshine Coast SEO Services”) which has retrieved listings. The one they have chosen, and clicked onto, is recorded as a single click.
Impressions are the number of times that listings are seen. Impressions may not result in a click, but they’re good for your business because they’re a kind of advertisement linking your services to the search.
Click Through Rate
The Click Through Rate is the percentage of clicks to impressions. For example, if “Sunshine Coast SEO Company” was searched by 5 different people and only one of them clicked on it, the click-through-rate would be 1/5 or 20%.
Position is the rank of the pages in relation to their topic. The lower (closer to #1), the stronger the position. A goal of SEO is to improve the position of website content so that they can be on Page #1.