We help our clients set up email addresses for their businesses. There are different ways of going about this, and some are better than others. We think it’s better to set it up correctly in the first place and avoid the necessity of migrating your email to another service in 2-5 years. On this page are notes about setting up email for your business.
Business Email Requirements
We think an ideal approach to email begins with the name of the email address, and then extends into the functional capabilities of the email solution. A word on both follows:
Email Name Considerations
Email addresses comprise 2 parts – these are divided by the ‘@’ sign. Both parts matter. Our email address is:
In this email address, the word “info” is paired with our domain name “thebluewrasse.com.au” to make a professional email address for the business. We think that using your domain name in you email in this way is the best way to present your business professionally.
Email Functionality Considerations
Email functionality requirements vary from business to business. Common considerations for the best solution include these examples, which must also be viewed from a future-perspective as well:
- Number of email addresses needed
- Storage requirements
- Information transfer ability
We help our clients configure their email addresses as well as set up their devices to send and receive branded business emails.
Devices and Email Addresses
Setting up your work devices (computers, iPads, iPhones, etc) to send and receive email (and other business functions) is something we’re always helping our clients with.
Recipients of your communication shouldn’t get a different experience just because you’re using a different device – so it’s important to ensure your devices are properly set up for sending and receiving email.
Emails are an opportunity to reinforce your branding – every email is like handing out a business card. Emails can be forwarded along, so the power of presentation can extend beyond the intended recipient. So the brand-messaging on your emails needs to be under control.
Even a succinct message which includes your contact details is very useful. Ensure your email signature is set up to make the most of this opportunity. Contact us for assistance with this if you need it.