Are you considering selling your products online? Whether you’re just starting out or ready for a full-scale ecommerce solution, the hardest part is just getting started.
Our team is here to help.
We help our clients understand the ecommerce options relevant to their business, and provide essential services such as:
- Selection of ecommerce method
- Ecommerce configuration
- Domain name and server setup
- SEO incorporation
- Product marketing
- Selling through social media
- Graphic design
- Branding business & products
Following is a useful list of terms and concepts to be familiar with when you’re considering an ecommerce solution for your business.
What is Ecommerce?
Ecommerce stands for Electronic Commerce and refers to purchasing products or services online. Just as in non-ecommerce selling methods, there are a variety of different approaches to selling.
What’s the Best Ecommerce Solution?
An ecommerce solution is a the solution designed to fit your business’s ecommerce requirements. There are many solutions, and not all fit equally well. The best ecommerce solution is the one that’s right for your business. In other words, the way you sell needs to be matched to what you’re selling, your audience, and your objectives.
Research and the collection of data underpin any strategic solution – what works well for one business may not work well for another.
We help our clients by working with them to understand their objectives, and develop a strategy to achieve those objectives. Ecommerce may or may not be a part of this process.
Ecommerce can be approached in different ways. Popular options include a branded website or via social media or established marketplaces such as Gumtree, Amazon, or Ebay. Modern solutions provide the opportunity to sell through multiple channels from one online inventory, simplifying the management process. There’s more information on channels below.
Dipping a Toe
Ecommerce methods can be tested without overcommitting. However, it’s best to determine if your products or services are viable first. Following a plan with regard to exploring and developing your business is the best way to get involved. If you’re thinking about getting started, let us know – we’re here to help.
ROI – Return on Investment
If you spend $5000 on your business over one year, how much money do you expect to get back? This is the essence of ROI – Return On Investment. ROI just means how much you get back for every dollar you invest.
ROI is a useful term because it can help you evaluate your initiatives before and after they are undertaken.
What are Sales Channels?
Sales channels are places you can sell your products. The more sales channels you have, the more places and ways you have to sell the same products. Examples include a brick and mortar shop, an ecommerce website, social media, or by door to door selling. In other words, products and services are sold in sales channels.
Pros and Cons of Multiple Channels
The pros and cons of using multiple channels can be summarised like this: if you have more channels, you can sell more, but it may take more resources to do so.
The resources may be in the way of management, logistics, organisation, time and money.
Therefore, a prerequisite for vetting multiple sales channels for your business is to focus on the synergy that can be created between the different channels.
The success of any sales initiative is based on marketing. Without an awareness of your products or services, they can not be sold. Once, this meant carefully selecting the location of your bricks and mortar shop to maximise the number of people who saw the brand and products. Now, this means marketing – bringing attention to your products wherever they are.