Trade shows can be a fantastic opportunity to take your business to the next level. They can also be a money-pit that will leave you in tears. Succeeding at a trade show requires a careful approach and deference to your product and the stage your business is at. We can help you organise and deliver your trade show, working with your budget and establishing goals for you to work towards.
When is a trade show right for me?
A trade show is a great opportunity because it means that you can get a lot of exposure with an audience who is interested in your industry. However, like many initiatives, participating in a trade show is strategic – it may not yield an immediate financial gain, but that’s not exclusively what you go there for.
Some important points for participation include:
b) You need to budget & plan different outcomes
c) Your products need to be available in sufficient (but not too much!) quantities
d) You need to be able to present yourself professionally
e) You need to capitalise on opportunities that exist
f) You will need the back end of your business sorted out before attending
Participating in trade shows progressively
Trade shows are something that you get better at as you do more (like anything, practically). Also, the resources you need for your first trade show can generally continue to serve you well as your business progresses further – a banner, for instance, can be re-used at trade shows, markets, or as a backdrop for your corporate videos, and other opportune moments. Printed marketing material is always useful to have on hand.