We provide website management services to support our clients’ websites. The term ‘website management’ has a few different applications. Here, we’ll clarify what it means to us, and how we work with our clients to achieve great results for their websites and organisations.
What is Web Management?
Web management broadly refers to the role of overseeing regular actions towards specific goals for a website. It can be broadly broken into two sections – functionality management and content management. We provide both services. Definitions of each follow:
We provide the service of systematically managing core updates, backups, and server and domain configuration towards the optimal performance and security of website systems. This type of website management is tailored to suit each client and undertaken according to an agreed schedule.
Especially relevant to WordPress.org websites, this promotes options in the event of hacking or corruption of the website.
In addition to functionality management, we also provide a full range of website content management services. This ranges from content creation (copy (or text), images and videos) through to content implementation and deployment. We work with content to create engaging experiences for website users, relevant to the purpose of the website.
Content management services are provided on an ad-hoc or continual basis, depending on client requirements.
Web Management – Website Migration
Website migration (moving a website) is a project that requires management. An established website has, by virtue of existing over a period of time, put down roots – it has built a footprint and may have dependencies and requirements. To limit downtime, maintain access to vital resources, manage SEO, and many other considerations, website migration requires a managed process.
Types of Website Migration
There are different levels of website migration, with different consequences. Here are some common examples.
Changing your theme
Changing your theme (e.g., WordPress Theme) is not strictly speaking a website migration but it has many similar factors. Inherent in any given theme is any functionality beyond the bare CMS and the content – to change the theme may be to surrender functional aspects for which you have an ongoing requirement. Furthermore, from an aesthetic / functional point of view, images that are optimised for one theme may need to be adjusted for display in another. While changing a theme is on the low-fi end of website migrations, it still needs to be handled properly.
Changing your hosting service
This applies to websites such as wordpress.org, joomla or drupal. These sites are made of files and databases that are served from a website host. To change this host, the files need to be copied, transferred, and configured. Hosting is often linked to email and changing a hosting service is a large move that requires scrutiny of software versions, performance / functionality / resource availability, and a comprehensive contingency plan.
Changing your domain name
Changing the domain name for a website should be done responsibly and with a full view to the dependencies relying on the existing domain name – such as email.
Changing your CMS / Platform
Alternatively, you may wish to change your CMS – for example switch from Joomla to Shopify, or a static website to WordPress. This type of migration may also involve a change of hosting service too. Exporting and importing content between CMS’s, as well as maintaining established SEO and functionality, can be complex with larger websites.
Reasons for website migration
Some common reasons for migrating your website include:
Change of Business
When a business changes hands, assets like a website need to be handled in accordance with the new requirements of the business. This may mean changes to the website, including the possibility of migrating the site to new hosting or new domain names.
Requirement for Improvement
Perhaps the existing platform is not longer providing the functionality that your business requires. In this case, it may be necessary to switch to a new platform.
Another case is when you fall out with your hosting provider. Not happy with their services? It could be time for a change. But it’s always worth checking out the ROI first.
Are you looking for help migrating your website? Talk to our team. Migrating a website of any size is a project that requires planning – dependencies and complexities need to be properly managed. A poorly managed transition may have a negative impact on SEO, functionality, email, and related services. Talk to us about making the transition a smooth one.