Website migration (moving a website) is a project that requires management. An established website has, by virtue of existing over a period of time, put down roots – it has built a footprint and may have dependencies and requirements. To limit downtime, maintain access to vital resources, manage SEO, and many other considerations, talk to our team about making your website migration a success. We can take you all the way from the appraisal to the delivery of your migrated site.
Types of Website Migration
There are different levels of website migration, with different consequences. Here are some common examples.
Changing your theme
Changing your theme (e.g., WordPress Theme) is not strictly speaking a website migration but it has many similar factors. Inherent in any given theme is any functionality beyond the bare CMS and the content – to change the theme may be to surrender functional aspects for which you have an ongoing requirement. Furthermore, from an aesthetic / functional point of view, images that are optimised for one theme may need to be adjusted for display in another. While changing a theme is on the low-fi end of website migrations, it still needs to be handled properly.
Changing your hosting service
This applies to websites such as wordpress.org, joomla or drupal. These sites are made of files and databases that are served from a website host. To change this host, the files need to be copied, transferred, and configured. Hosting is often linked to email and changing a hosting service is a large move that requires scrutiny of software versions, performance / functionality / resource availability, and a comprehensive contingency plan.
Changing your domain name
Changing the domain name for a website should be done responsibly and with a full view to the dependencies relying on the existing domain name – such as email.
Changing your CMS
Alternatively, you may wish to change your CMS – for example switch from Joomla to Shopify, or a static website to WordPress. This type of migration may also involve a change of hosting service too. Exporting and importing content between CMS’s, as well as maintaining established SEO and functionality, can be complex with larger websites.
Reasons for website migration
There are a few reasons for migrating your website. Here are some we have come across lately:
Change of Business
When a business changes hands, assets like a website need to be handled in accordance with the new requirements of the business. This may mean changes to the website, including the possibility of migrating the site to new hosting or new domain names.
Requirement for Improvement
Perhaps the existing platform is not longer providing the functionality that your business requires. In this case, it may be necessary to switch to a new platform.
Another case is when you fall out with your hosting provider. Not happy with their services? It could be time for a change. But it’s always worth checking out the ROI first.
Are you looking for help migrating your website? Talk to our team. Migrating a website of any size is a project that requires planning – dependencies and complexities need to be properly managed. A poorly managed transition may have a negative impact on SEO, functionality, email, and related services. Talk to us about making the transition a smooth one.