What kind of websites do we make? At the Blue Wrasse, we specialise in websites for SMEs (small to medium enterprises) with a brand focus. These are the types of websites that suit businesses needing to communicate their identity, products and services in a competitive and dynamic online environment. Our Sunshine Coast web design team offers a collaborative, strategic approach to the design and implementation of online business assets – talk to our team today to find out more.
Websites and the idea of websites is in rapid evolution. There are functional / user requirements that dictate to some extent what a website needs to be, but there are ever-increasing possibilities about what a website can be. Once upon a time the idea was that a website was an opportunity to share some information – for example, information about your business, your opening hours, your location, your services. This hasn’t changed – businesses still need to be found and understood. However, websites are no longer just a one-way means of transferring information. The modern business website can be thought of as a hub – an entity that collates and reconciles the various different online expressions of the business across multiple channels, and presents it in a meaningful way that supports the business objectives. Information flow is happening in a three-dimensional environment.
In addition to the changing purpose of websites, there is also the proliferation of website delivery methods. Traditional methods (hosting + website) are now complimented by a bewildering array of free and paid solutions to the online delivery and management of business information and functionality. Choosing the right platform is important because each has pros, cons, and compromises. Ultimately, the goal is to select a platform that compliments your business now and into the foreseeable future – so you don’t have to change it down the track.
The Blue Wrasse & Sunshine Coast Web Design
We specialise in branded business websites for small businesses and startups. When you work with us there is a big focus on Brand and Integrated thinking – ensuring that everything we produce is working as a system, not a whole bunch of isolated parts. Contact us to find out more!