Social media provides a number of great communication and marketing opportunities for businesses, especially when complimented by a strategic approach involving a website or other communication methods. What’s the best social media for your business? To answer that question, it’s better to work backwards.
What’s the best social media for business?
While you could answer “all”, there are time and management realities which may restrict your ability to manage all existing social media for your business. This could in itself be a full-time job! It’s better to ask these questions:
1) What do I hope to achieve with social media?
2) Which social media do my customers use?
3) How does the social media relate to my existing communications framework?
4) What opportunities are there for productivity?
What do I hope to Achieve with Social Media
Knowing what you hope to achieve with social media is important. Social media is, amongst other things, one of the best ways to waste time known to people, and from a business point of view it’s important to make sure your time is used constructively. Common purposes of incorporating social media into a business communications network include communications, advertising, promoting, marketing, community building and SEO, to name a few. Usually there is some cross-over between all of the above, but from the point of view of calculating ROI, it is important to know what you set out to achieve in the first place.
Which Social Media Do My Customers Use
Knowing which social media is popular with your prospective customers is important because allegiances with different media define your demographic and outlook. Facebook is big, but as time goes on, niche social media may be more relevant for your customer base. Because niche media users define themselves by their opposition to mainstream media types, being savvy enough to communicate by the smaller channel may be more beneficial for your business. Take a look at this interesting list to get some ideas: 91 Leading Social Networks.
Depending on your website platform, your preferred social media may have integration advantages or disadvantages. It’s worth taking the time to understand how your social media will work in with everything else.
Is there a way to publish content in multiple places, in one move? If there is, it’s going to save you a lot of time!
Social media has it’s own flavour – it’s cat-country, it’s gasoline-country, it’s fake-news ville. It’s many things and using it well means you understand the expectations that it’s audience bring. Aligning this with your business in a meaningful way is an art form.